wealth arena

The Muslim who risked all for his Christian neighbours

2011-04-24T15:54:00.000-07:00

As the rampaging youth pursued the woman into the street, men dragged their wives and children inside and locked their doors. The rioters finally caught up with the screaming woman and began to beat her; they tore up her clothes and pushed her to the ground. Then they raised her up again and were dragging her off when a slightly built man in caftan and skull cap approached, shouting at them to stop, his arms flailing. Men looked out from inside their rooms in amazement.

"They said later that they thought I was out of my mind, approaching these boys, all drugged on something, carrying petrol and burning down buildings," said Adamu Bologi.

Mr. Bologi himself had not thought of the consequences of his action. He dragged the woman away from the boys and took her to a nearby mosque, hiding her by a side entrance through which the Ladan usually enters. Of course, he made sure she took off her shoes first.

When he came out, he saw another harassed woman running with two children, stumbling along the road. Her husband is the pastor of a church, the Conqueror's House, around the same area where the Christian Corpers Lodge and a church were burnt last Monday in Minna.

Mr Bologi looked around him. There was no one else apart from the rioters in the street.

"It was suddenly like midnight," he said. "The whole place was so quiet, not even a child could be heard, although it was just about 2pm. The world seemed empty and these boys were in charge."

He saw smoke from a burning church behind the crying woman on the opposite street; he saw some other miscreants approach; and he saw that soon she would run into them. Mr Bologi ran towards her and took one of the children. He tried to lead her to his house, but she was inconsolable.

"She kept screaming about her husband, saying, ‘They are too many. They are beating him, please help him before they kill him.' She finally agreed to follow me home after I promised to go for the pastor afterward."

After he took her home, where another victim he took there earlier was already settled, watching a movie, he went back to check on the pastor but the place was unapproachable. The boys were breaking windows, destroying the building and stealing church equipment. How to approach such a scene?

Mr Bologi said the pastor fought valiantly; there was blood on his hands where he kept blocking the blows from the cutlass wielded by one of the boys as the rest hit him with hockey sticks. The whole place was full of smoke.

"I was alone," said Mr Bologi. "There was no way I could handle those boys. I had no stick, no knife, nothing."

Suddenly, someone pointed at him, asking where the woman was and some in the gang began to spread around to look for her.

"So I went back to look after my family and the woman. But when she saw me she started screaming about her husband again, asking me if he was dead already, begging me to help him. So I got out again."

But by the time he went back, the pastor was no longer there. The boys were still screaming, still stealing, still vandalising but there was nothing he could do. He went past the church searching for the pastor. The streets were deserted save for the urchins, and he was about to return home when he saw a man walking through some kind of haze.

"He had obviously been looking for his family," said Mr Bologi. "When I approached him, he stood there with bandaged hands, still defiant. ‘Are you the pastor of the burnt church?' I asked. He said, ‘So what if I am?' So I told him his family was in my home and that I could take him to them."

But that took a while because Mr Bologi couldn't just walk the bleeding pastor to his home - they would be seen. So they devised a way to get to the house by indirection, going sideways, like a crab's walk.

"When the woman saw her husband, I have never seen such joy," he said.

There was a police barracks near the place, perhaps 300 metres away. Mr Bologi told the pastor that soon the boys would come to look for him there and he won't be able to stop them, alone. He had to get them to the barracks; the pastor's family, and the woman he had ensconced in the mosque. On the way, they heard sirens, a vehicle filled with policemen approached and the motley crew of victims and their surrogate looked up in hope, but the policemen were on their way to the governor's residence nearby.

When Mr Bologi returned from the barracks, he saw that the boys have all gathered by his house.

"I thought, ‘well, this is it.' The only thing standing between me and harm was my long dress," he said.

They were not after him, however.

"There is a building opposite where I stay and the whole people there are Ibos. The boys were attacking the place. They were breaking the windows, television, everything," he said.

The example to follow

Earlier on, the people had met Mr Bologi to seek permission to move into his compound, but there were too many of them.

"I suggested they all move to the police barracks and I followed them there to scout the road. They had to wait at the junction while I checked if the boys were around," he said.

When he saw that their rooms were under attack, Mr Bologi again pleaded with the boys to move on, that there was no one there. They ignored him. By this time, his brave efforts and constant imprecations had brought four other men from their homes and they helped in urging the boys to desist.

"That was when this man came running out of his room and they caught him. They began to beat him up but we went closer. We were shouting, ‘don't kill him, don't kill him.' They said they would kill him unless he said, ‘Laila la'ilallah.'

"The man tried, but he couldn't say the words. I told them this was unIslamic and they got more angry, accusing me of conniving with unbelievers, threatening me.

"It was during this back and forth that one of those wielding a machete went behind and hit the man on the neck, leaving a wide gash as the man crumbled to the floor..."

At this point in his narration, Mr Bologi's voice crumbled, and he couldn't go on. His eyes misted over.

"It is not right," he said. "It is not right to do that to another human being, and no religion I know permits such a thing. No religion says that for no reason you can machete an innocent man."

I asked Mr Bologi what happened after this.

"I started crying," he said.

"It was all too much. I saw the blow and for a second, the collar-bones were all white and then the blood started gushing. I became so weak."

When he rallied, Mr Bologi had attempted to push the man into the Mosque but the boys stopped him. So he dragged the man to his house.

"There was all this blood and my wife wasn't finding it funny. She said, "What are you doing? You bring some and you take them out and you go and bring others?"

So why did Mr Bologi, a young librarian at the state newspaper house, Newsline, a man without any obvious physical strength stand up to over 30 vicious young men, holding clubs and machetes?

"I kept remembering the prophet, Mohammed," he said. "He urged us to live our lives in such a way that other people would come to admire our way of life and become Muslims themselves. Is anyone going to become a Muslim with the kind of violence shown by those boys?"

And why did the rioters not learn the same lesson?

"They are mostly boys, you know, without families, without the kind of home training we got. Many of them are twelve, fourteen and fifteen-year-olds."

Afterward, Mr Bologi and some other neighbours, mostly Muslims, joined hands to put out the fires in the churches and to take all the injured to the hospital. Mr. Bologi still looked exhausted the day after.

"I kept thinking of the prophet," he said. "One day some men came to kill him and failed. As they fled, the prophet noticed that they were going in the direction of his more militant supporters, Saidi na Ali and such. So, he told them not to go that way, to avoid the route because they might get themselves killed. He helped them make good their escape. That is my example. That should be our example as Muslims."

By Olu Jacob

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2010-03-06T05:33:00.000-08:00

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2010-03-06T05:30:00.000-08:00

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2010-03-06T05:21:00.000-08:00

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2010-03-06T05:20:00.000-08:00

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2010-01-29T08:36:00.000-08:00

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2009-09-25T07:49:00.000-07:00

PERSPECTIVES ON PERSONAL BRANDING

WHAT IS PERSONAL BRANDING

Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.
Personal branding also involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo. The idea is that you can develop a collection of symbols and associations with yourself, granting your name, face and work the same benefits that companies with solid brand equity (like Coca-Cola or Apple) enjoys.
It’s important that you keep changing, not just because it makes life more interesting, but also because the people who are constantly evolving are the ones that relentlessly continue to move up in the world.
Careers are constantly being born and dying due to the non-stop changes in technology, the economy, public sentiment, social norms, international attitudes and many, many other environmental variables that none of us has any control over. Like diversifying your portfolio, diversifying your collection of skills and experiences is vital for your professional (and really, your personal) development.
COMPONENENT OF PERSONAL BRANDING
ATTITUDE
It has to do with your settled way of thinking or feeling. It is your set of behavioural pattern. It is said that your attitude determines your altitude.
REPUTATION
The general estimation in which a person is held by the public. Esteem, position, character, distinction, or renown someone or something enjoys in society. A reputation is a distinction earned in a society by meeting approved societal standards. It also has to do with your carriage
MODE OF DRESSING
Your mode of dressing is also a major factor that affects your personal branding. The way you dress, you shall be addressed. Your first impression, matters a lot as u might never have the opportunity of making another one.
COMMUNICATION
The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. What you say is as much important as how u say it. The place of communication enhancement cannot be undermined!
SOCIAL NETWORKS
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. The question is now is, who are the caliber of people in your social network? Your company, which is the people you relate with, goes long way in influencing your personal branding.

PERSPECTIVE ON PERSONAL BRANDING

2009-09-11T05:37:00.001-07:00

PERSPECTIVES ON PERSONAL BRANDING
WHAT IS PERSONAL BRANDING?
Personal branding is the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.
Personal branding also involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo.The idea is that you can develop a collection of symbols and associations with yourself,granting your name, face and work the same benefits that companies with solid brand equity (like Coca-Cola or Apple) enjoys.
It’s important that you keep changing, not just because it makes life more interesting, but also because the people who are constantly evolving are the ones that relentlessly continue to move up in the world.
Careers are constantly being born and dying due to the non-stop changes in technology, the economy, public sentiment, social norms, international attitudes and many, many other environmental variables that none of us has any control over. Like diversifying your portfolio, diversifying your collection of skills and experiences is vital for your professional (and really, your personal) development.
COMPONENENT OF PERSONAL BRANDING
ATTITUDE
It has to do with your settled way of thinking or feeling. it is your set of behavioural pattern. it is said that your attitude determines your altitude.
REPUTATION
The general estimation in which a person is held by the public. Esteem, position, character, distinction, or renown someone or something enjoys in society. A reputation is a distinction earned in a society by meeting approved societal standards. It also has to do with your carriage
MODE OF DRESSING
Your mode of dressing is also a major factor that affects your personal branding. The way you dress, you shall be addressed. Your first impression, matters a lot as u might never have the opportunity of making another one.
COMMUNICATION
The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. What you say is as much important as how u say it. The place of communication enhancement cannot be undermined!
SOCIAL NETWORKS
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. The question is now is, who are the caliber of people in your social network? Your company, which is the people you relate with, goes long way in influencing your personal branding.

2009-09-11T05:37:00.000-07:00

PERSPECTIVES ON PERSONAL BRANDING
WHAT IS PERSONAL BRANDING?
Personal branding is the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.
Personal branding also involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo.The idea is that you can develop a collection of symbols and associations with yourself,granting your name, face and work the same benefits that companies with solid brand equity (like Coca-Cola or Apple) enjoys.
It’s important that you keep changing, not just because it makes life more interesting, but also because the people who are constantly evolving are the ones that relentlessly continue to move up in the world.
Careers are constantly being born and dying due to the non-stop changes in technology, the economy, public sentiment, social norms, international attitudes and many, many other environmental variables that none of us has any control over. Like diversifying your portfolio, diversifying your collection of skills and experiences is vital for your professional (and really, your personal) development.
COMPONENENT OF PERSONAL BRANDING
ATTITUDE
It has to do with your settled way of thinking or feeling. it is your set of behavioural pattern. it is said that your attitude determines your altitude.
REPUTATION
The general estimation in which a person is held by the public. Esteem, position, character, distinction, or renown someone or something enjoys in society. A reputation is a distinction earned in a society by meeting approved societal standards. It also has to do with your carriage
MODE OF DRESSING
Your mode of dressing is also a major factor that affects your personal branding. The way you dress, you shall be addressed. Your first impression, matters a lot as u might never have the opportunity of making another one.
COMMUNICATION
The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. What you say is as much important as how u say it. The place of communication enhancement cannot be undermined!
SOCIAL NETWORKS
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. The question is now is, who are the caliber of people in your social network? Your company, which is the people you relate with, goes long way in influencing your personal branding.

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2009-09-11T03:26:00.000-07:00

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2009-09-10T08:32:00.000-07:00

CREATING POWERFUL BRANDS
WHAT IS A BRAND?
A brand is a type of product manufactured by a company under a particular name.
WHY CREATE A POWERFUL BRAND?

A review of the first top 100 companies that have created enormous wealth and vast equity is a clue to this fact
BRANDZ Top 10 Brand Ranking
*Source: Millward Brown Optimor (including data from BRANDZ™, As economies become global and information more critical, intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles, brands are often the most valuable assets, accounting for approximately one third of the value of today’s Fortune 500 companies. The ability of brands to create such enormous value captivated the financial community. This to a large extent has created the difference between the successful companies and the non successful companies.
Datamonitor, and Bloomberg)

Google Incs
General Electric Co
Microsoft Corp
The Coca-Cola Co
Altria Group Inc
Wal-Mart Stores Inc
Citigroup Inc
IBM Corporation
McDonald‘s Corp
Bank Of America Corp

Building a powerful brand is a necessary mechanism to corporate branding

What is Corporate Branding?“

Corporate branding refers to a company applying its name to a product. The product and the company name become the brand name. The company can advertise several of its products under a single brand name in a practice referred to as family brand.

Perspectives on Corporate Branding Strategy

10 steps to successful Corporate Branding

Corporate branding is a potentially strong tool for re-aligning a corporate strategy and ensures that the corporation - big or small - is leveraging adequately on the un-tapped internal and external resources. Research shows - that a strong CEO and a dedicated management team are always seeking to raise their own bars and be change agents for their corporations backed by a strong corporate branding strategy. A well-drafted and professionally managed corporate branding strategy and implementation plan can be a powerful component of the board room work.

VentureRepublic has identified 10 crucial steps on the way to a successful corporate branding strategy, and they can serve as a useful guide for any corporate branding project.
1. The CEO needs to lead the brand strategy work

The starting point for corporate branding must be the board room, which is also serving as the most important check-point during the project. The CEO must be personally involved in the brand strategy work, and he/she must be passionate and fully buy into the idea of branding. To ensure success despite the daily and stressful routine with many duties at the same time, the CEO must be backed by a strong brand management team of senior contributors, who can facilitate a continuous development and integration of the new strategy.
2. Build your own model as not every model suits all

All companies have their own specific requirements, own sets of business values and a unique way of doing things. Therefore, even the best and most comprehensive branding models have to be tailored to these needs and requirements. Often, only a few but important adjustments are needed to align them with other similar business models and strategies in the company to create a simplified toolbox. Remember that branding is the face of a business strategy so these two areas must go hand in hand.
3. Involve your stakeholders including the customers

Who knows more about your company than the customers, the employees and many other stakeholders? This is common sense, but many companies forget these simple and easily accessible sources of valuable information for the branding strategy. A simple rule is to use 5% of the marketing budget on research and at least obtain a fair picture of the current business landscape including the current brand image among stakeholders, brand positioning and also any critical paths ahead. Simply do not forget the valuable voice of your customers in this process.
4. Advance the corporate vision

The corporate branding strategy is an excellent channel for advancing the corporate vision throughout the company. It allows the management to involve, educate and align everyone around the corporate objectives, values and future pathway. It provides a guiding star and leads everyone in the same direction. The internal efforts are at least 50% of making a corporate branding strategy successful.
5. Exploit new technology

Modern technology should play a part of a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. A well-designed and fully updated Intranet is a must in today's working environment which has become increasingly virtual with employees working from home, from other locations and traveling across the globe to name only a few factors. An Extranet can facilitate a much more seem less integration with strategic partners, suppliers and customers, avoid time consuming paper work and manual handling of many issues. A company website is not only a must, but rather a crucial channel for any modern corporation regardless of size. If the corporation is not accessible on the Internet, it does not exist! The more professional the website, the better the perception among the Internet savvy modern customer. Gone are the days where corporations could get along with a business card portrayed on the Internet.
6. Empower people to become brand ambassadors

The most important asset in a corporation is its people. They do interact every day with colleagues, customers, suppliers, competitors and industry experts to name a few. But they also interact with an impressive number of people totally disconnected to the corporation in form of family members, friends, former colleagues and many others. Hence they serve as the corporations most important brand ambassadors as the word-of-mouth can be extremely valuable and have great impact on the overall image of the corporate brand image. The most effective way to turn employees into brand ambassadors is to train everyone adequately in the corporate brand strategy (vision, values and personality etc.) and making sure they fully understand - and believe! - what exactly the corporation aims at being in the minds of its customers and stakeholders. Nike is a brand which is known for their efforts into educating and empowering everyone employed by the company to be strong brand ambassadors.
7. Create the right delivery system

The corporate brand is the face of the business strategy and basically it promises what all stakeholders should expect from the corporation. Therefore, the delivery of the right products and services with all the implications this entail should be carefully scrutinized and evaluated on performance before any corporation starts a corporate branding project. Think of the cradle to grave concept of a lifelong customer and the value he/she will provide in such a time span. Make sure he/she is handled with outstanding care according to internal specifications and outside expectations. The moment of truth is when the corporate brand promise is delivered well - and it does not hurt if the corporation exceeds the customer expectation. Singapore Airlines runs a very rigid, detailed and in-depth description of any customer touch points with the corporation, and several resources are spend on making sure it actually does happen every time to every customer. All employees regardless of title and rank from Singapore Airlines spend a not insignificant amount of workdays being trained every year.
8. Communicate!

Bring the corporate brand to life through a range of well-planned, well-executed marketing activities, and make sure the overall messages are consistent, clear and relevant to the target audiences. Make sure the various messages are concise and easy to comprehend. Do not try to communicate every single point from the corporate branding strategy. Instead, a selective approach will make much more impact using the same resources.
9. Measure the brand performance

A brand is accountable and so should a corporate brand be. How much value does it provide to the corporation and how instrumental is the brand in securing competitiveness? These are some of the questions which need to be answered and which the CEO will automatically seek as part of his/her commitment to run the strategy successfully. The brand equity consists of various individually tailor-made key performance indicators (including the financial brand value) and needs to be tracked regularly. A brand score card can help facilitating an overview of the brand equity and the progression as the strategy is implemented.
10. Adjust relentlessly and be ready to raise your own bar all the times

The business landscape is changing almost every day in every industry. Hence the corporation needs to evaluate and possibly adjust the corporate branding strategy on a regular basis. Obviously, a corporate brand should stay relevant, differentiated and consistent throughout time, so it is a crucial balance. The basic parts of the corporate branding strategy like vision, identity, personality and values are not to be changed often as they are the basic components. The changes are rather small and involve the thousands of daily actions and interpersonal behaviors, which the corporations employ as part of the brand marketing efforts. But make sure complacency does not take root in the organisation and affects the goal setting. The strong brands are the ones which are driven forward by owners whom never get tired of raising their own bars. They become their own change agents - and brand champions for great brands.

THE FORCE OF WEALTH

2009-09-08T08:49:00.000-07:00

THE FORCE OF WEALTH
Whatever may be said in praise of poverty, the fact remains
that it is not possible to live a really complete or successful
life unless one is rich. No one can rise to his greatest
possible height in talent or soul development unless he has plenty
of money, for to unfold the soul and to develop talent he must
have many things to use, and he cannot have these things unless
he has money to buy them with.
A person develops in mind, soul, and body by making use of
things, and society is so organized that we must have money in
order to become the possessors of things. Therefore, the basis of
all advancement must be the science of getting rich.
The object of all life is development, and everything that lives
has an inalienable right to all the development it is capable of
attaining.
A person.s right to life means his right to have the free and
unrestricted use of all the things which may be necessary to his
fullest mental, spiritual, and physical enfoldment; or, in other
words, his right to be rich.
In this write up, I shall not speak of riches in a figurative way. To
be really rich does not mean to be satisfied or contented with a
little. No one ought to be satisfied with a little if he is capable of
using and enjoying more. The purpose of nature is the advancement
and enfoldment of life, and everyone should have all that
can contribute to the power, elegance, beauty, and richness of
life. To be content with less is sinful.
The person who owns all he wants for the living of all the life
he is capable of living is rich, and no person who has not plenty
of money can have all he wants. Life has advanced so far and
become so complex that even the most ordinary man or woman
requires a great amount of wealth in order to live in a manner
that even approaches completeness. Every person naturally wants
to become all that they are capable of becoming. This desire to
realize innate possibilities is inherent in human nature; we cannot
help wanting to be all that we can be. Success in life is becoming
what you want to be.

2009-09-08T08:26:00.000-07:00

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