PERSPECTIVES ON PERSONAL BRANDING
WHAT IS PERSONAL BRANDING?
Personal branding is the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. 
Personal branding also involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo.The idea is that you can develop a collection of symbols and associations with yourself,granting your name, face and work the same benefits that companies with solid brand equity (like Coca-Cola or Apple) enjoys.
It’s important that you keep changing, not just because it makes life more interesting, but also because the people who are constantly evolving are the ones that relentlessly continue to move up in the world. 
Careers are constantly being born and dying due to the non-stop changes in technology, the economy, public sentiment, social norms, international attitudes and many, many other environmental variables that none of us has any control over. Like diversifying your portfolio, diversifying your collection of skills and experiences is vital for your professional (and really, your personal) development. 
COMPONENENT OF PERSONAL BRANDING
ATTITUDE
It has to do with your settled way of thinking or feeling. it is your set of behavioural pattern. it is said that your attitude determines your altitude.
REPUTATION
 The general estimation in which a person is held by the public. Esteem, position, character, distinction, or renown someone or something enjoys in society. A reputation is a distinction earned in a society by meeting approved societal standards. It also has to do with your carriage 
MODE OF DRESSING
 Your mode of dressing is also a major factor that affects your personal branding. The way you dress, you shall be addressed. Your first impression, matters a lot as u might never have the opportunity of making another one. 
COMMUNICATION
The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. What you say is as much important as how u say it. The place of communication enhancement cannot be undermined! 
SOCIAL NETWORKS
 A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. The question is now is, who are the caliber of people in your social network? Your company, which is the people you relate with, goes long way in influencing your personal branding.